Unlike traditional PR, digital PR is everlasting. A quality PR link permanently works to increase your brand’s search volume and drive traffic to your site, which can be tracked from link to link.
There are no ‘fluffy’ measurements in terms of reporting as each feature and link is data led. We can also see the number of times a news story is shared and syndicated, while monitoring how the PR piece has increased the conversation around your brand.
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Of course, Online PR isn’t just about written features. Content rich video, infographics and imagery that target your brand’s consumers rapidly generate ambassadors who freely share content that they and their personal readership find interesting.
Our talented in-house digital PR team can put together a PR strategy that complements your overall SEO plan and supports your marketing objectives. As a stand alone or integrated service, we create campaigns that hold no boundaries and get you noticed across the digital arena.
Specialising in a number of industries including travel, fashion, B2B and lifestyle, we work hard to create and nurture ongoing relationships with leading journalists and influencers in order to reach specific audiences, get your brand quality coverage and drive traffic to your site.
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